Sunél’s Blog

Sunél’s Blog | The expectations gap
By
Sunél Veldtman, | 24 April 2026

When reality disappoints, we resist adjusting in markets and in life. Sunél explores how the gap between our expectations and reality shapes everything from investment decisions to personal wellbeing, and what we can do about it.

Sunél’s Blog | Zoom out
By
Sunél Veldtman, | 16 April 2026

What if you could view your life from space? Sunél explores the “overview effect”, the profound cognitive shift reported by astronauts, and what it might mean for how we think about wealth, health, and what truly matters.

Sunél’s Blog | What do your stories cost you?
By
Sunél Veldtman, | 10 April 2026

The stories we tell ourselves about help, about money, and about our own needs, shape everything. Sunél explores how subconscious scripts drive our behaviour, and asks the question the title poses: what are yours costing you?

Sunél’s Blog | Should we invest for World War 3?
By
Sunél Veldtman, | 27 March 2026

A client asked whether we should position for World War 3. Sunél’s answer draws on a lesson from her first job – and on why good investment decisions, like good life decisions, must be built on humility rather than conviction.

Sunél's Blog | What does work do for you?
By
Sunél Veldtman, | 20 March 2026

Retirement isn't the end of work; it's your next career. Sunél explores what we really lose when we stop working, and why the question isn't "How can I retire as quickly as possible?" but "How can I work in a way that's sustainable?"

Sunél’s Blog | Making sense through beauty
By
Sunél Veldtman, | 13 March 2026

In Making Sense Through Beauty, I reflect on the restorative power of beauty and creativity in an age of overload. From the gardening pages of the FT to evenings spent shaping clay, this piece explores how making, noticing, and creating can help calm the nervous system, spark fresh insight, and restore our capacity to think clearly. Sometimes the answer is not more analysis, but a return to beauty.